- Women are using Twitter to find men who enjoy being insulted and financially exploited.
- Insider spoke to three women who are turning the fetish into a side hustle to save money.
- One woman said she is using the cash to pay off medical bills and another to build up her savings.
Hurling insults at men is turning out to be a lucrative side-hustle for some women seeking financial independence.
A typical day for one woman cashing in on the fetish starts by telling her Twitter followers to pay her in a post with a degrading message.
"Rise and shine, my little human ATMs. I know exactly what buttons to push to make you spit out as much money as I want and I do it with an evil smile," one post says, using keywords like "findom", "paypig" and "moneyslave".
A "pay pig" is someone who likes to be humiliated by sending women money without getting anything in return. The pay pig worships their "findom" – the dominating woman – by paying them and gaining gratification from the exchange.
"They want to be laughed at and called pathetic," says a findom from Chicago who uses the name Ellie Paige. "It's a psychological fetish. What's more humiliating and pathetic than sending money for nothing in return? It plays into how society views men and money."
Pay pigs approach findoms who post using the term "pay pig" as well as pictures of themselves. Findoms typically ask their pay pigs to offer up a small tribute fee. Once they receive that, the "finsub" is asked about their kinks and triggers.
Paige joined the subculture at the start of the pandemic as a way to build up her savings. "The idea of it was really intriguing to me and I knew I could be good at it, especially the creativity aspect and being mean to men."
Paige says she makes an average of $1,500 a week from pay pigs. "It has definitely helped me with financial freedom and I enjoy it. I feel like it has helped me gain so much confidence."
"As a woman, I'm often in situations where I feel powerless and that so much is out of my control, so it's cathartic for me to take some of my power back through this," she added.
A lot of work goes into creating visibility as a findom and finding pay pigs. Paige spends about four hours a day brainstorming tweet ideas, having photoshoots and messaging people.
"The way I would describe it is like running social media for a brand and making sure you put out good content," Paige said. "It's time consuming but interesting because the whole shtick is putting on a facade that it's easy for you but there's a lot of behind the scenes work to look effortless."
Paige has a full-time job but works from home and uses downtime for her side hustle.
Another woman, who uses the alias Findomina Camille, has been a findom on and off for two years. "My main goals are paying off very high medical bills and getting the chance to take a trip around the world," she said.
"Most finsubs [pay pigs] are satisfied with the act of giving money itself. I have one I chat with on Snapchat who is a regular client," she added.
One findom, using the alias Goddess Mijha, says she has been engaging in the practice for five years. Mijha has new pay pigs who seek out her attention as well as regulars who pay her whenever she asks.
"What made me get started was finding out one of my best friends was in the business who started it as a hobby but ended up affording a mortgage for a house," she said.
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